Turning Up the Volume at AdWeek NYC

What a week in New York! The Corsa team had an incredible time at AdWeek NYC, connecting with agency leaders and exploring what’s next for digital media.

A highlight for us was sponsoring a panel in the Sounds Profitable Podcast Zone, where Richard Lodstrom moderated an engaging session titled: “Why Digital Audio Is the Most Underrated Channel in Your Media Plan.”

🎙️ Panel Recap

Panelists:

• Cathy Csukas, AdLarge & the fwd. network

• Alex O’Reilly, Equativ

• Noor Naseer, Basis Technologies

  
  

With a standing-room-only crowd of over 100 attendees, the panel unpacked how brands and agencies can unlock the full potential of programmatic audio.

Key themes:

• Untapped potential: SoundCast research shows 60% of advertisers still aren’t using audio — a huge missed opportunity.

• Power of intimacy: Cathy emphasized the emotional, one-to-one connection that makes audio uniquely powerful.

• Always-on engagement: As Alex noted, listeners are always consuming audio — it’s the one channel that reaches audiences anywhere.

• Education matters: Noor highlighted how Basis is prioritizing audio and the need to teach brands how it fits into an omnichannel strategy.

• Tech innovation: AI and dynamic insertion are finally delivering on their promise, lowering barriers for creators and advertisers alike.

  
  

Advice for advertisers:

• Cathy: Focus on brand suitability and thoughtful curation.

• Alex: Take an omnichannel approach — audio drives upper-funnel awareness like no other medium.

  
  

🎧 Wrapping Up

From packed sessions to hallway conversations, AdWeek NYC reinforced that digital audio’s moment is now.

A huge thanks to our panelists for a fantastic discussion. The Corsa team left energized and inspired — ready to keep amplifying the power of programmatic audio.