Bringing Clarity and Curiosity to Programmatic Audio at Basis Customer Connect

Last week, Corsa Digital had the privilege of sponsoring and speaking at the Customer Connect by Basis Technologies — a first-of-its-kind summit for self-service agencies and customer success managers, focused on education, strategy, and optimization within the Basis DSP.

Representing Corsa on the ground was our VP of Strategic Partnerships, Richard Lodstrom, who joined a panel on Programmatic Strategy alongside industry peers Andrew Blankenburg, Jessica Licea, and Tony Nickerson. As the only supply-side voice on the panel, Richard brought a unique lens into the evolving role of audio in omnichannel planning.

Here are 3 key insights Richard shared during the session:

🎧 Audio is still under-leveraged for performance — and that’s a missed opportunity. While podcast and streaming ads are already known for brand awareness, we’re just beginning to tap into their power for attribution and lower-funnel outcomes. With the right tools — like Basis attribution and third-party partners — audio can drive real conversions.

📈 Agencies across verticals are exploring audio in new ways. Whether the goal is awareness, engagement, or action, agencies are beginning to recognize that audio fits at every stage of the marketing funnel. From dynamic creative to contextual targeting, the format is adaptable — and growing fast.

🤝 Basis continues to deliver top-tier customer support. Multiple attendees echoed the same feedback: Basis’s hands-on support for both buyers and sellers is a major differentiator in an increasingly automated space.

From a platform standpoint, Richard highlighted how Corsa’s preferred partnership with Basis helps streamline access to premium audio inventory — with over 20 curated PMP deals available in the Basis Deal Library.

Corsa’s goal? Making it easier for agencies to plan, buy, and scale audio campaigns with clarity and control.

Big thank you to the Basis team for putting on such a thoughtful and well-run event — especially Hope Lowdermilk, Christine Kim, and Stacy Hitts.

The future of programmatic is not just about new channels — it’s about helping teams make smarter, more confident decisions in every channel, and we're proud to be part of that evolution.